Growth Hacker at a B2B SaaS company. Overhauled paid acquisition, built high-converting landing pages, and optimized the entire customer journey from click to activation.
The company had product-market fit—customers who found the product loved it. But they couldn't generate enough demand to sustain the business long term. Existing SEM/PPC campaigns were running, but lacked refined targeting and messaging.
The approach: fix acquisition efficiency first, then optimize conversion. A complete SEM/PPC overhaul generated significantly better traffic at lower cost. Then we built the infrastructure to convert that traffic.
Rebuild campaigns from the ground up: refined targeting, improved Quality Scores, dramatically lower CPCs.
Campaign- and keyword-specific landing pages with strong Core Web Vitals. A/B test relentlessly.
Improve sign-up UX, onboarding experience, and in-app engagement. Retargeting to re-engage trial users.
The first win came from a complete SEM/PPC overhaul. Better targeting and account structure delivered excellent Quality Scores, which dramatically lowered CPCs—for examplne, branded keyword costs dropped by 25x-30x. Intent-based campaigns made it easy to rapidly iterate and optimize. With efficient acquisition in place, the focus shifted to conversion.
Rebuilt campaigns with refined targeting and messaging. Achieved excellent Quality Scores, dramatically improved click-through rates, and reduced CPCs by 25x-30x on branded keywords. Saw dramatic improvements in ROAS and CAC. Built multi-touch attribution model to help inform and optimize ad spend.
Built campaign- and keyword-specific landing pages with strong Core Web Vitals. A/B tested multiple variations of each page with Mixpanel to find the best converters.
Improved the sign-up flow and UX to reduce friction and improve conversions. Redesigned the customer onboarding experience to guide users to value faster.
Integrated Intercom for in-app chat and email sequencese to engage users during and after free trial. Launched retargeting campaigns to re-engage trial users who hadn't activated.
Another notable result is that time to convert reduced from 45 to 32 days — faster activation meant faster revenue recognition.
The key insight: fix acquisition efficiency first. Lowering CPCs by 25x-30x meant the same budget could generate far more qualified traffic. Then optimize conversion to turn that traffic into customers.
If your growth has stalled and you suspect activation is the bottleneck, let's talk.
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